Behavior Change Communication (BCC) is a communication strategy which encourages individual or a community to change their behavior towards a certain way of life by triggering the targeted people, society or community to adopt healthy, beneficial and positive behavioral practices. Behavior Change Management (BCC) is a crucial part of Eminence as majority of our work reflects upon promotion of changing behavioral patterns among the subjects for the benefit of our society as a whole. Each project and program of Eminence serves to ensure positive behavioral changes among the targeted audiences. Identifying the intended audience’s current stage of behavior change helps tailor approaches and messages to their information needs. Eminence thus creates tailored messages that seek to move the intended audience from its current stage to the next stage. Through this powerful, fundamental human interaction, Eminence tries to positively influence dimensions of health and wellbeing of people.
Behavior Change Communication (BCC)admineminence2021-06-15T10:51:28+00:00